A magazine inspired by the iconic teen magazines of the \u201990s, their young female audiences, and their stereotypically \u201cgirly\u201d content: makeup, boys, pop stars, fashion, and horoscopes. Frivolous topics, treated frivolously, for a frivolous audience.
But who are the grown-up readers who once devoured those magazines?
We\u2019ve decided to shift our gaze away from what the spotlight chooses to show, searching instead in the shadows for new realities, (sub)cultures, perspectives, and voices.
The leftovers.
Our aim is to break the expectations of cultural communication by adopting irony as a constant and intelligent filter, without trivializing the complexity of the issues we address.
Ours is a statement of intent: we are smarter than we appear\u2014or rather, smarter than we were made to believe we are.<\/p>\n\n\n\n
—-<\/p>\n\n\n\n
We\u2019re literally a magazine.
We talk about makeup, pop stars, fashion, music, horoscopes, gossip, love and sex… basically: frivolous topics handled in a frivolous way by frivolous people, for a frivolous audience.
Frivolous, light, shallow, silly, childish, inconsistent, and on and on and on.
Even more: stupid, narrow-minded, idiots, women.
Poor you.<\/p>\n\n\n\n
Believe it or not, we\u2019re smarter than we let on.
Or rather, we\u2019re smarter than you think we are.<\/p>\n\n\n\n
Literally.<\/p>\n\n\n\n