{"id":3684,"date":"2025-10-28T17:22:00","date_gmt":"2025-10-28T17:22:00","guid":{"rendered":"https:\/\/www.fondazionemcube.it\/?p=3684"},"modified":"2026-02-08T20:55:27","modified_gmt":"2026-02-08T20:55:27","slug":"newsletter-07","status":"publish","type":"post","link":"https:\/\/www.fondazionemcube.it\/en\/newsletter-07\/","title":{"rendered":"FMC #07"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">10.2025<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1319\" height=\"888\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/05009358-e554-0bbb-1c14-2ccffe228910.jpg\" alt=\"\" class=\"wp-image-3604\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/05009358-e554-0bbb-1c14-2ccffe228910.jpg 1319w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/05009358-e554-0bbb-1c14-2ccffe228910-900x606.jpg 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/05009358-e554-0bbb-1c14-2ccffe228910-768x517.jpg 768w\" sizes=\"auto, (max-width: 1319px) 100vw, 1319px\" \/><\/figure>\n\n\n\n<div id=\"wp-block-themeisle-blocks-accordion-74f5e23c\" class=\"wp-block-themeisle-blocks-accordion exclusive\">\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong>FMC \/\/ November 2025. Our upcoming events<\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><em>Photo: The Necklace, 1999&nbsp;<\/em>@Alessandra Sanguinetti at&nbsp;<a href=\"https:\/\/co-berlin.org\/en\" target=\"_blank\" rel=\"noreferrer noopener\">C\/O Berlin<\/a><br><br><strong>2.11 \/ Discovering the Myths of\u2026&nbsp;<\/strong><a href=\"https:\/\/www.livenation.it\/katy-perry-tickets-adp7690\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>The Lifetimes Tour<\/strong><\/em><\/a><br>An unmissable event of music and pop culture for FMC.<br>American superstar&nbsp;<strong>Katy Perry<\/strong>&nbsp;lands at Bologna\u2019s&nbsp;<strong>Unipol Arena<\/strong>&nbsp;for the&nbsp;<em>only Italian date<\/em>&nbsp;of her world tour.<br>With over&nbsp;<strong>115 billion streams<\/strong>,&nbsp;<strong>70 million albums<\/strong>, and&nbsp;<strong>143 million singles<\/strong>&nbsp;sold worldwide, Katy Perry remains one of the most beloved artists of all time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>13.11 \/ Discovering the Myths of\u2026&nbsp;<\/strong><a href=\"https:\/\/www.ladygaga.com\/us-en\/live\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>The Mayhem Ball<\/strong><\/em><\/a><br>The concert-event of the year:&nbsp;<strong>Lady Gaga<\/strong>&nbsp;returns to music after her cinematic ventures with a monumental show suspended between&nbsp;<strong>decadent baroque<\/strong>&nbsp;and&nbsp;<strong>dark neo-gothic<\/strong>&nbsp;aesthetics.<br>FMC will be in the&nbsp;<strong>Golden Circle<\/strong>&nbsp;at Lyon\u2019s&nbsp;<strong>LDLC Arena (FR)<\/strong>&nbsp;for an exclusive live report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>17.11 \/ Discovering the shock-rock myths and the gothic-industrial aesthetics of<\/strong> <a href=\"https:\/\/www.marilynmanson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marylin Manson<\/strong><\/a><br>With his world tour&nbsp;<em><strong>One Assassination Under God Tour<\/strong><\/em>,&nbsp;<strong>Marilyn Manson<\/strong>&nbsp;fuses a&nbsp;<strong>highly theatrical visual style<\/strong>&nbsp;\u2014 iconic makeup, altar-like stage sets, and powerful symbolism \u2014 into a performance exploring&nbsp;<strong>religious imagery<\/strong>,&nbsp;<strong>social decay<\/strong>,&nbsp;<strong>transformation<\/strong>, and&nbsp;<strong>rebirth<\/strong>&nbsp;at a time when our world is once again reflecting on the threat of global conflict.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-cb2822d1\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-oneTwo-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-b480ed2a\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"1510\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/f46cd03d-5b28-4b25-c909-a93a13d042c0.png\" alt=\"\" class=\"wp-image-3607\" style=\"width:357px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/f46cd03d-5b28-4b25-c909-a93a13d042c0.png 1506w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/f46cd03d-5b28-4b25-c909-a93a13d042c0-898x900.png 898w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/f46cd03d-5b28-4b25-c909-a93a13d042c0-500x500.png 500w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/f46cd03d-5b28-4b25-c909-a93a13d042c0-768x770.png 768w\" sizes=\"auto, (max-width: 1506px) 100vw, 1506px\" \/><\/figure>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-9e8135d1\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>19\u201321.11 \/ FMC in C\u00f3rdoba, Argentina for SiGraDi 2025<\/strong><br><a href=\"https:\/\/sigradi.org\/sigradi2025\/\"><strong>Meta-Responsive Approaches in Architecture, Art, Design, and Sciences<\/strong><\/a><br>SiGraDi 2025 immerses us in the world of&nbsp;<strong>responsive design<\/strong>, exploring adaptive and flexible solutions in architecture \u2014 and in cultural project development \u2014 that can effectively respond to the ever-evolving needs of both people and ecosystems.<br>Here, we will present our research&nbsp;<em><strong>See the Invisible: Using Generative AI to Represent Mythical Layers in Immersive Panoramas<\/strong><\/em>, while deepening our understanding of&nbsp;<strong>\u201cEternal Cities.\u201d<\/strong><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-3d84c22e\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-oneTwo-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-e429bada\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"384\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/85adff63-3cf4-b177-e419-1f6409d05def.png\" alt=\"\" class=\"wp-image-3606\" style=\"width:361px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-38681e22\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>24.11 \/ Off to New Zealand!<\/strong><br><a href=\"https:\/\/www.gdi2025.com\/\"><strong>GDI 2025 Green + Digital + Intelligent Built Environments<\/strong><\/a><br>GDI 2025 will allow us to explore&nbsp;<strong>cutting-edge research<\/strong>&nbsp;and&nbsp;<strong>transformative practices<\/strong>&nbsp;shaping the future of the built environment \u2014 from sustainable construction and advanced structural systems to smart cities and digital transformation.<br>Together with the&nbsp;<strong>M-Cube Foundation<\/strong>, we will present the paper<br><em><strong>See the Invisible. How Generative AI Can Support Panorama Artists in Representing Spaces in a Deeper Way<\/strong><\/em>, while further investigating the idea of&nbsp;<strong>\u201cEternal Cities.\u201d<\/strong><br>We will also lead a&nbsp;<strong>professional workshop<\/strong>&nbsp;on&nbsp;<strong>phygital panoramic environments<\/strong>&nbsp;and present the&nbsp;<strong>new demo<\/strong>&nbsp;of the&nbsp;<em>See the Invisible<\/em>&nbsp;exhibition.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>The Fantamoda<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\" id=\"bags\"><em>by Fabrizio Modina<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"dietro\">Out there, in the so-called \u201creal\u201d world \u2014 among the alpha males who couldn\u2019t care less about the difference between turquoise and cerulean \u2014 people play&nbsp;<em>Fantasy Football<\/em>, that curious homemade offshoot of sports betting which has now evolved into a proper business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"dietro\"><strong>If a&nbsp;<\/strong><em><strong>Fantasy Fashion League<\/strong><\/em><strong>&nbsp;existed, this season \u2014 between Milan and Paris \u2014 I\u2019m quite sure I would have earned a considerable sum by predicting the goals and own goals of the great names of the fashion system<\/strong>.<br>The game of reshuffles, comebacks, and rebirths seemed to have crystallized all within a single season: Spring\/Summer 2026. It was worth placing a bet, just to make sure everything would change \u2014 so that nothing really would. More or less.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1800\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/IMG_2662.jpeg\" alt=\"\" class=\"wp-image-3595\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/IMG_2662.jpeg 1440w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/IMG_2662-720x900.jpeg 720w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/IMG_2662-768x960.jpeg 768w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/IMG_2662-1229x1536.jpeg 1229w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>Photo: VOGUE<\/em><\/em><br><br>And immediately, a miracle was announced (by the press office, of course): no runway show, but a short film filled with global celebrities playing the roles of a colourful, dysfunctional family.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The media and social networks got crazy, while I remained incredulous that no one seemed to notice the elephant in the room: there was no collection. Or rather, what little could be seen \u2014&nbsp;<strong>about 80% recycled from Tom Ford\u2019s glory days<\/strong>&nbsp;\u2014 was shamelessly promoted as a&nbsp;<em>see-now-buy-now<\/em>&nbsp;line. Translation: we\u2019ve turned into fast-fashion wholesalers from Centergross, but hey, we\u2019re still&nbsp;<em>f<\/em>**ing cool*.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The worst fate, however, befell&nbsp;<strong>Versace<\/strong>&nbsp;\u2014 though it didn\u2019t take a psychic to foresee it. When a Maison that built its entire heritage on&nbsp;<strong>physicality, sex, and excess<\/strong>&nbsp;is acquired by another with a diametrically opposite history, the result can only be&nbsp;<strong>discordant and disorienting<\/strong>. The outcome is a pastiche of archive themes from different eras, which the new designer&nbsp;<strong>Dario Vitale<\/strong>&nbsp;clumsily glues together \u2014 almost childishly \u2014 like&nbsp;<strong>paper dolls<\/strong>&nbsp;on the shapeless, worn-out silhouettes of Prada. From&nbsp;<strong>Supermodels to zombies<\/strong>, Medusa is once again beheaded, and those few who dared to cry scandal were, of course, petrified.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for&nbsp;<strong>Armani<\/strong>, for obvious reasons, the models could have walked in papier-m\u00e2ch\u00e9 outfits and it still would have been a&nbsp;<strong>standing ovation<\/strong>.&nbsp;<em>The King is dead, long live the King.<\/em>&nbsp;Good luck to whoever will have to carry such a heavy legacy \u2014 fully aware of the need to rejuvenate a brand whose loyal clientele starts, and ends, around the age of fifty.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/Balenciaga.avif\" alt=\"\" class=\"wp-image-3597\" style=\"width:1120px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/Balenciaga.avif 1200w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/Balenciaga-900x450.avif 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/Balenciaga-768x384.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>Photo: Balenciaga<\/em><\/em><br><br>Beneath the Eiffel Tower, all the thrill is at&nbsp;<strong>Dior<\/strong>, which bids farewell to&nbsp;<strong>Maria Grazia Chiuri<\/strong>&nbsp;(already comfortably settled at&nbsp;<strong>Fendi<\/strong>) to celebrate the debut of&nbsp;<strong>Jonathan Anderson<\/strong>&nbsp;\u2014 one of the very few genuine&nbsp;<em>enfants prodiges<\/em>&nbsp;of an otherwise largely underwhelming generation of designers. After turning&nbsp;<strong>Loewe<\/strong>&nbsp;into a phenomenon, the Northern Irish creative has now agreed to take the reins of&nbsp;<strong>Dior\u2019s womenswear, menswear, and haute couture<\/strong>, all while keeping his own namesake brand, his&nbsp;<strong>Uniqlo<\/strong>&nbsp;collaboration, and his work as a&nbsp;<strong>film costume designer<\/strong>.<br><br><strong>John Galliano<\/strong>&nbsp;lasted fourteen years before losing his mind, so one can only wish Anderson the best \u2014 if nothing else, for his courage and endurance. The collection is&nbsp;<strong>hybrid and at times confused<\/strong>, yet the details show&nbsp;<strong>exquisite craftsmanship<\/strong>, the footwear is a delight, and the silhouettes are intriguing. It will be the&nbsp;<strong>Haute Couture collection<\/strong>&nbsp;that truly determines whether the designer\u2019s vision can fuse with the brand\u2019s essence \u2014 but we trust in his talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Equally positive was&nbsp;<strong>Pierpaolo Piccioli\u2019s<\/strong>&nbsp;debut at&nbsp;<strong>Balenciaga<\/strong>, though he is not easily forgiven for having handed over \u201chis\u201d&nbsp;<strong>Valentino<\/strong>&nbsp;to the rather inept hands of&nbsp;<strong>Alessandro Michele<\/strong>.<br>Piccioli faces the difficult task of restoring&nbsp;<strong>Balenciaga<\/strong>&nbsp;to its original status \u2014 that of a&nbsp;<strong>laboratory for the experimentation of form and architecture<\/strong>, rather than an emporium of sneakers and t-shirts for wealthy Asian teenagers. More couturier than designer, Piccioli enters the archives of one of fashion\u2019s greatest geniuses with humility, seeking a&nbsp;<strong>balance between past and present<\/strong>, while taking the bold risk of a&nbsp;<strong>radical shift in clientele<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/Chanel.jpg\" alt=\"\" class=\"wp-image-3598\" style=\"width:1120px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/Chanel.jpg 768w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/Chanel-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photo: Channel<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last but not least, the Parisian week came to a close with&nbsp;<strong>Chanel<\/strong>&nbsp;\u2014 the other great question mark of the season.<br>Will&nbsp;<strong>Matthieu Blazy<\/strong>&nbsp;be able to revive France\u2019s most iconic \u2014 and most soporific \u2014 brand? The answer, thankfully, is&nbsp;<em>yes<\/em>.<br>With a single snap of the whip, the post-Lagerfeld era \u2014 ruled by&nbsp;<strong>Virginie Viard\u2019s<\/strong>&nbsp;pseudo-intellectual bourgeois touch \u2014 is gone.<br>Blazy conducts a&nbsp;<strong>symphony of lightness and youth<\/strong>, sending a message to a&nbsp;<strong>new generation of clients<\/strong>.<br><br>On the runway, there are smiles \u2014 even a little dancing \u2014 to the gloriously kitsch notes of&nbsp;<em>Rhythm Is a Dancer<\/em>. The message couldn\u2019t be clearer:&nbsp;<em>we\u2019re rich, we\u2019re snobbish, but we don\u2019t have to be embalmed matrons.<\/em><br>And so, in a game of musical chairs that not even&nbsp;<strong>Giulio Andreotti<\/strong>&nbsp;could have orchestrated better, everyone has found their place.<br>The talented ones, the less talented ones \u2014 all accounted for.<br>The circus goes on, as we wait for the arrival, sooner or later, of a new, true genius.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong><strong><strong><strong>Fashion, a profession in evolution<\/strong><\/strong><\/strong><\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Discover the&nbsp;<a href=\"https:\/\/www.fondazionemcube.it\/en\/doppia-zip\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>video talks<\/strong><\/a>&nbsp;by Fondazione M-Cube, starting with fashion and then gliding into many other worlds of Modern Mythology!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Double Zip<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>curated by Grita<\/em><br><em>filming and editing by Simona Rapisarda<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">The New Languages of Fashion: Video Games and the Metaverse<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Fashion, video games, and the Metaverse come together in the story by <a href=\"https:\/\/www.fondazionemcube.it\/en\/i-nostri-docenti\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Leonardo Assom<\/strong><\/a>. Technical &#8220;know-how&#8221; also takes shape in the digital realm, while the boundary between play and reality becomes increasingly thin&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Ep.07 I nuovi linguaggi della moda: videogame e metaverso - Doppia Zip\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/xrJ_bqdt3bQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.fondazionemcube.it\/en\/fha\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.fondazionemcube.it\/fha\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><a href=\"https:\/\/www.fondazionemcube.it\/en\/fha\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Discover the FASHION HERITAGE ACADEMY<br>300 hours of specialization for professionals<\/strong><\/a><\/strong><\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1280\" data-id=\"1062\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Cinema_Teatro_Procosplay_poster_professionisti.png\" alt=\"\" class=\"wp-image-1062\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Cinema_Teatro_Procosplay_poster_professionisti.png 1024w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Cinema_Teatro_Procosplay_poster_professionisti-720x900.png 720w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Cinema_Teatro_Procosplay_poster_professionisti-768x960.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1280\" data-id=\"1059\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Digital_Fashion_poster_professionisti.png\" alt=\"\" class=\"wp-image-1059\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Digital_Fashion_poster_professionisti.png 1024w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Digital_Fashion_poster_professionisti-720x900.png 720w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Digital_Fashion_poster_professionisti-768x960.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Contact &amp; Info<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"&#x6d;&#97;i&#x6c;&#x74;&#111;:&#x65;&#100;u&#x63;&#x61;&#116;i&#x6f;&#110;a&#x6c;&#x40;&#102;o&#x6e;&#x64;&#97;&#x7a;&#x69;&#111;n&#x65;&#x6d;&#99;u&#x62;&#101;&#46;&#x69;&#x74;\"><strong>&#x65;&#x64;&#x75;&#x63;&#97;&#116;&#105;&#111;nal&#x40;&#x66;&#x6f;&#x6e;&#x64;&#97;&#122;&#105;one&#x6d;&#x63;&#x75;&#x62;&#x65;&#46;&#105;&#116;<\/strong><\/a><br><strong>Segretariat<\/strong>&nbsp;+39 392.6328942 \/\/ From Mon to Fri \u2013 14.00-16.00<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong><strong><strong><strong>Fashion on the Big screen:\u00a0<\/strong><em><strong>The Addams Family<\/strong><\/em><\/strong><\/strong><em> <\/em><\/strong><\/strong>&#8211; <em>curated by Elena Maria Casella<\/em><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\" id=\"addams-article\">Halloween is approaching, and we can\u2019t say goodbye to October without opening the doors of the most fascinating and eerie mansion on the big screen. Amid cobwebs, old candelabras, and a disembodied hand wandering through the rooms, the Addams family welcomes us every year with their timeless charm.<br>In a world still hostile to diversity, they have made it their defining trademark: elegant, eccentric, and proudly unconventional, the Addams have transformed the gothic into style and the macabre into a form of eternal sophistication.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"THE ADDAMS FAMILY | Official Trailer | Paramount Movies\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/A6X4VAHdDVg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Addams Family was born in 1938<\/strong>, created by cartoonist Charles Addams, who brought to life a series of ironic vignettes in the pages of&nbsp;<em>The New Yorker<\/em>. These black-and-white illustrations depict fragments of the life of a seemingly \u201cmonstrous\u201d family, but one that is actually much more affectionate and close-knit than the perfect American bourgeois households of the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In 1964, the characters came to life on screen<\/strong>&nbsp;thanks to the television series broadcast on ABC. The sophisticated sarcasm of the cartoons became a distinctive language where the dark meets comedy.&nbsp;<strong>Morticia, with her flowing silhouette and mermaid-style dresses, instantly became a style icon; Gomez, in his pinstriped double-breasted suit with a cigar in hand, represented a new form of eccentric and chivalrous masculinity.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"259\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/1.-charles-addams-vignette.jpg\" alt=\"\" class=\"wp-image-3599\" style=\"aspect-ratio:2.586885127575878;width:1120px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"737\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/2.1964-series-Gomez-Morticia.jpg\" alt=\"\" class=\"wp-image-3600\" style=\"width:1120px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/2.1964-series-Gomez-Morticia.jpg 736w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/2.1964-series-Gomez-Morticia-500x500.jpg 500w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/2.1964-series-Gomez-Morticia-600x600.jpg 600w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><figcaption class=\"wp-element-caption\"><br>But it was with&nbsp;<strong>Barry Sonnenfeld\u2019s films<\/strong>&nbsp;in the 1990s that the family reached its cinematic peak. Under his direction, the world of the Addamses was imbued with an even more glamorous and theatrical gothic aesthetic. Much of the credit goes to costume designer&nbsp;<strong>Ruth Myers<\/strong>, who created a visual language that speaks as much to fashion as it does to the history of costume. Her influences ranged&nbsp;<strong>from 19th-century decadence and the Victorian era, to 1950s haute couture, and even surrealist tones<\/strong>.<br><br>Myers explains that the true goal was to make Morticia (Anjelica Huston) appear to \u201cfloat\u201d like a goddess, as if she did not entirely belong to the world of the living. This effect was achieved through the clothes she wore\u2014outfits that cemented her immortality in the collective memory. It was at this moment that the&nbsp;<strong>Addams Family definitively became a modern myth<\/strong>, foreshadowing by decades the contemporary fascination with&nbsp;<strong>dark chic and goth fashion<\/strong>, now thriving on runways and social media.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1088\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/3.-1992-the-addams-family.jpg\" alt=\"\" class=\"wp-image-3601\" style=\"width:1120px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/3.-1992-the-addams-family.jpg 1920w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/3.-1992-the-addams-family-900x510.jpg 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/3.-1992-the-addams-family-768x435.jpg 768w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/3.-1992-the-addams-family-1536x870.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With&nbsp;<strong>Tim Burton\u2019s&nbsp;<\/strong><em><strong>Wednesday<\/strong><\/em><strong>&nbsp;series<\/strong>&nbsp;(Netflix, 2022), this aesthetic has forcefully returned to the center of pop culture. Young Jenna Ortega breathes new life into the character, becoming an \u201caesthetic manifesto.\u201d Her wardrobe inspired the new social media trend dubbed \u201cWednesdaycore\u201d: a revival of gothic style interpreted in a minimal, clean, and contemporary way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the moment that most firmly establishes&nbsp;<strong>Jenna Ortega<\/strong>&nbsp;as the contemporary heir to the Addams mythology is the look she chose for the premiere of the show\u2019s second season. On the carpet, the actress wore an ensemble by&nbsp;<strong>Ashi Studio<\/strong>&nbsp;&#8211; a corset, top, and sheer latex skirt &#8211; that set the internet ablaze for weeks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"564\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/4.-mercoledi.jpg\" alt=\"\" class=\"wp-image-3602\" style=\"width:1120px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/4.-mercoledi.jpg 564w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/4.-mercoledi-500x500.jpg 500w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For over sixty years, the Addams Family has continued to inhabit our imagination. They have challenged conventions, turning horror into style and diversity into beauty. While society has often regarded them with suspicion, fashion has crowned them as its muses, celebrating their theatricality and love for the unusual. Morticia, with her mermaid-style gowns; Wednesday, with her iconic toughness; Gomez, with his timeless dandy charm\u2014each character is an archetype that continues to resonate in contemporary visual culture. Today, with Jenna Ortega as the new dark muse, this mythology is renewed, proving that being an Addams is not odd\u2014it is an act of aesthetic freedom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ultimately, their story offers a profound style lesson: do not fear being yourself, even when conformity is easier.&nbsp;<\/strong>As Morticia might say, with a smile and a flutter of her lashes: \u201cNormal is an illusion. What is normal for the spider is chaos for the fly.\u201d<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong><strong><strong>MiniMyths<\/strong><\/strong><em> <\/em><\/strong><\/strong>&#8211; <em>in collaboration with Scuola Internazionale Comics<\/em><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1550\" height=\"582\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-09-30-alle-23.27.24.png\" alt=\"Logo rassegna corti animati MiniMyths\" class=\"wp-image-2829\" style=\"width:292px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-09-30-alle-23.27.24.png 1550w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-09-30-alle-23.27.24-900x338.png 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-09-30-alle-23.27.24-768x288.png 768w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-09-30-alle-23.27.24-1536x577.png 1536w\" sizes=\"auto, (max-width: 1550px) 100vw, 1550px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"Triangle-article\"><em><em><em>in collaboration with Scuola Internazionale Comics<\/em><\/em><br><br><\/em>After an extraordinary year together with the students and teachers<br>of the International School of Comics\u2026 the new column <em>MiniMyths<\/em> arrives \u2014<br>to explore together what Modern Mythology really is.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"Triangle-article\">The Journey of Jeans<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>by Sonia di Sciacca<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"03.Il Viaggio del Jeans - MiniMyths\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/t6YXb4qMKIM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"159\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/logo-scuolacomics.png\" alt=\"\" class=\"wp-image-2832\" style=\"width:292px;height:auto\"\/><\/figure>\n<\/div><\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong><strong>FMC \/\/ September 2025<\/strong>. Results and ongoing projects<\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><strong>NEW FORMATS FOR YOU<\/strong><br>In the works for you\u2026 the irreverent magazine&nbsp;<em><strong>LETTERALMENTE<\/strong><\/em><strong>&nbsp;(curated by Grita)<\/strong>. And that\u2019s not all\u2026&nbsp;<strong>a magazine directly from the world of cosplay&nbsp;<\/strong>with Angela De Marco, a&nbsp;<em>f<\/em><strong>ilm review series with Nicolas Casari<\/strong>, and a&nbsp;<strong>podcast with Giorgia Casari<\/strong>&nbsp;to explore real life, challenge prejudices, and find the courage to engage with all human issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESEARCH &amp; INNOVATION<\/strong><br>The research of the M-Cube Foundation continues in collaboration with the&nbsp;<strong>New York Institute of Technology (USA), Auckland University of Technology (NZ), HTW Berlin (DE), and Universidade Aberta (Lisbon, Algarve \u2013 PT).<\/strong>&nbsp;We are studying how Modern Mythology permeates and impacts spaces (the \u201cMyth Cities\u201d \u2013 a first chapter of which was presented at KUI 2025 at the Kulturforum in Berlin).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EU PROJECTS<\/strong><br>Currently in the application phase, in collaboration with 40 partners across Europe, the USA, and New Zealand,&nbsp;<strong>REBORN<\/strong>&nbsp;&#8211; a new important project is being proposed in response to the latest Horizon calls.<\/p>\n<\/div><\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>10.2025<\/p>\n","protected":false},"author":2,"featured_media":3604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[309],"tags":[239,248,89,208,246,253,316],"class_list":["post-3684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter","tag-doppia-zip","tag-fantamoda","tag-fashion","tag-fashion-heritage-academy","tag-metaverso","tag-minimyths","tag-the-addams-family"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FMC #07 | M-Cube Foundation<\/title>\n<meta name=\"description\" content=\"Our next events * Fantafashion * Double Zip: The new languages of fashion \u2014 video games and Metaverses * Fashion through the big screen: The Addams Family * MiniMyths: The journey of jeans * Results and ongoing projects\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionemcube.it\/newsletter-07\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FMC #07 | M-Cube Foundation\" \/>\n<meta property=\"og:description\" content=\"Our next events * Fantafashion * Double Zip: The new languages of fashion \u2014 video games and Metaverses * Fashion through the big screen: The Addams Family * MiniMyths: The journey of jeans * Results and ongoing projects\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionemcube.it\/newsletter-07\/\" \/>\n<meta property=\"og:site_name\" content=\"M-Cube Foundation\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-28T17:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-08T20:55:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2026\/02\/05009358-e554-0bbb-1c14-2ccffe228910.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1319\" \/>\n\t<meta property=\"og:image:height\" content=\"888\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fondazionemcube.it\\\/newsletter-07\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fondazionemcube.it\\\/newsletter-07\\\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/www.fondazionemcube.it\\\/#\\\/schema\\\/person\\\/4df52d6aec913018c797e5046eab1006\"},\"headline\":\"FMC 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