{"id":3712,"date":"2025-09-28T09:00:00","date_gmt":"2025-09-28T09:00:00","guid":{"rendered":"https:\/\/www.fondazionemcube.it\/?p=3712"},"modified":"2026-02-08T20:59:10","modified_gmt":"2026-02-08T20:59:10","slug":"fmc-06","status":"publish","type":"post","link":"https:\/\/www.fondazionemcube.it\/en\/fmc-06\/","title":{"rendered":"FMC #06"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">09.2025<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1872\" height=\"1053\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/FHA_newsletter06.jpeg\" alt=\"\" class=\"wp-image-3062\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/FHA_newsletter06.jpeg 1872w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/FHA_newsletter06-900x506.jpeg 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/FHA_newsletter06-768x432.jpeg 768w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/FHA_newsletter06-1536x864.jpeg 1536w\" sizes=\"auto, (max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n\n\n<div id=\"wp-block-themeisle-blocks-accordion-93618953\" class=\"wp-block-themeisle-blocks-accordion exclusive\">\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong>FMC \/\/ September &amp; October 2025. Our Upcoming Events <\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><strong>09.10 \/&nbsp;<\/strong><a href=\"https:\/\/www.fondazionemcube.it\/en\/il-nostro-nuovo-corso-in-modern-mythology-communication-design-a-unito\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Second Module on Modern Mythology at UNITO<\/strong><\/a><br>The&nbsp;<em>Modern Mythology &amp; Communication Design<\/em>&nbsp;Lab is designed to train experts in communication practices and narrative strategies for the Cultural and Creative Industries. These will be the \u201cvoices\u201d of change, able to&nbsp;<strong>translate emerging trends and data into innovative cultural communication<\/strong>&nbsp;&#8211; designed to resonate across generations, with a deeper awareness of the ongoing evolution shaping our world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>14.10 \/&nbsp;STATUS QU\u24baST at XR4ED DemoDay Bootcamp<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After workshops in Rovereto and Turin &#8211; and valuable feedback gathered from both sighted and non-sighted users &#8211; we are now ready for the official presentation and launch of the prototype game&nbsp;<em><strong>STATUS QU\u24baST<\/strong><\/em><strong>.<\/strong><br>More info coming soon on how to download and try it out!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>21.10 \/ THE MYTH OF SUPERHEROES<br><\/strong>The major exhibition on the Greco-Roman mythological roots of contemporary superheroes, curated by Fabrizio Modina for Fondazione M-Cube, Federica Montani, and Eugenio Martera for Contemporanea Progetti, opens at the&nbsp;<a href=\"https:\/\/amh.de\/ausstellung-ort\/mythos-superhelden\/\"><strong>Arch\u00e4ologisches Museum<\/strong><\/a>&nbsp;in Hamburg.<br>After its preview in&nbsp;<strong>San Diego (USA)<\/strong>&nbsp;and the main exhibition currently at&nbsp;<a href=\"https:\/\/www.vapriikki.fi\/\"><strong>Vapriikki Museokeskus<\/strong><\/a>&nbsp;in&nbsp;<strong>Tampere, Finland<\/strong>&nbsp;(open until January 18, 2026), this&nbsp;<strong>German edition offers a continuous dialogue between past and present, exploring the archetypes of superheroes rooted in ancient myths and legends<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"818\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/superhelden.png\" alt=\"\" class=\"wp-image-3063\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/superhelden.png 1240w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/superhelden-900x594.png 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/superhelden-768x507.png 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.11 \/ Discovering the Myths of\u2026&nbsp;<\/strong><a href=\"https:\/\/www.livenation.it\/katy-perry-tickets-adp7690\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>The Lifetimes Tour<\/strong><\/em><\/a><br>A must-see FMC event at the crossroads of music and pop culture: American superstar Katy Perry arrives at the Unipol Arena in Bologna for the only Italian date of her world tour. With over 115 billion streams, 70 million albums, and 143 million singles sold worldwide,&nbsp;<strong>Katy Perry<\/strong>&nbsp;remains one of the most beloved artists of all time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>13.11 \/ Discovering the Myths of\u2026&nbsp;<\/strong><a href=\"https:\/\/www.ladygaga.com\/us-en\/live\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>The Mayhem Ball<\/strong><\/em><\/a><br>The concert-event of the year:&nbsp;<strong>Lady Gaga<\/strong>&nbsp;returns to music after her film ventures, with a massive show balancing between decadent baroque and dark neo-gothic.<br>FMC will be in the Golden Circle at Lyon\u2019s LDLC Arena (FR) for a<strong>&nbsp;live reportage<\/strong>.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-71bf2be0\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-oneTwo-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-7a64fbae\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"1482\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/SiGradi.png\" alt=\"\" class=\"wp-image-3064\" style=\"width:357px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/SiGradi.png 1466w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/SiGradi-890x900.png 890w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/SiGradi-768x776.png 768w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" \/><\/figure>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-22e0e7e2\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>19-21.11 \/ Reaching Cordoba, in Argentina at SiGradi 2025<br><\/strong><a href=\"https:\/\/sigradi.org\/sigradi2025\/\"><strong>Meta-Responsive Approaches in Architecture, Art, Design, and Sciences<\/strong><\/a><br><br>SiGraDi 2025 explores&nbsp;<em>responsive design<\/em>\u2014adaptive and flexible solutions in architecture and cultural projects capable of evolving with human and ecological needs.<br>Here we present our research&nbsp;<em><strong>See the Invisible: Using Generative AI to Represent Mythical Layers in Immersive Panoramas, while understanding more about \u201cEternal cities\u201d.<\/strong><\/em><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-e2030932\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-oneTwo-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-c263edcb\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"1190\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/GDI2025.jpeg\" alt=\"\" class=\"wp-image-3065\" style=\"width:361px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/GDI2025.jpeg 1190w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/GDI2025-900x900.jpeg 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/GDI2025-500x500.jpeg 500w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/GDI2025-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\" \/><\/figure>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-b013f056\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<p class=\"wp-block-paragraph\"><strong>24.11 \/ Off to New Zealand!<br><\/strong><a href=\"https:\/\/www.gdi2025.com\/\"><strong>GDI 2025 Green + Digital + Intelligent Built Environments<br><\/strong><\/a><br>GDI 2025 opens the stage to cutting-edge research and transformative practices shaping the future of the built environment, spanning sustainable construction, advanced structural systems, smart cities, and digital transformation.<br>With Fondazione M-Cube we will present the paper&nbsp;<em><strong>See the Invisible. How Generative AI Can Support Panorama Artists in Representing Spaces More Deeply, While Understanding \u201cEternal Cities\u201d<\/strong><\/em><strong>.<\/strong>&nbsp;We\u2019ll also host a professional workshop on&nbsp;<em>phygital<\/em>&nbsp;panoramic environments and showcase the new demo of the&nbsp;<strong>exhibition&nbsp;<\/strong><em><strong>See the Invisible<\/strong><\/em>.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong><strong><strong>Behind the scenes, the costume workshop finds a special home<\/strong><\/strong><\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\" id=\"bags\"><em>by Emanuela Zilio<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"behind\">Today I take you to Berlin, into the beating heart of the&nbsp;<strong>Volksb\u00fchne<\/strong>. Here, far from the spotlight, 47 artisans work tirelessly to bring to life the sets and costumes that the audience admires on stage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"1046\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/Makar-Artemev01.png\" alt=\"\" class=\"wp-image-3067\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/Makar-Artemev01.png 1394w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/Makar-Artemev01-900x675.png 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/Makar-Artemev01-768x576.png 768w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photo: @Makar Artemev<\/em><br><br>On September 25, the theatre opened its new season with&nbsp;<em>Peer Gynt<\/em>. While most of the staff enjoyed the summer break, the workshops reopened early in mid-August: there was still much to be done to complete the&nbsp;<em>B\u00fchne<\/em>&nbsp;and the&nbsp;<em>Kost\u00fcme<\/em>&nbsp;that had been in progress since spring.<br><br>Every stage design begins as a digital model, sketched on a computer in the workshop offices. Once it receives approval from the director\u2019s team, the project becomes material: wood, metal, paint, and decorations take shape thanks to the skilled hands of the&nbsp;<em>Werkstatt<\/em>, led by Stefan M\u00f6llers. In the Pankow warehouses, the carpentry, metalwork, and decoration departments transform the vision into three-dimensional reality, while on the fourth floor of the Volksb\u00fchne,&nbsp;<strong>the master tailors turn the costume designers\u2019 ideas into fabric<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"668\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/Makar-Artemev02.png\" alt=\"\" class=\"wp-image-3069\" style=\"width:1120px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/Makar-Artemev02.png 914w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/Makar-Artemev02-900x658.png 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/Makar-Artemev02-768x561.png 768w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photo: @Makar Artemev<\/em><br><br><strong>The costume workshops are divided into two: one for women\u2019s costumes and the other for men\u2019s<\/strong>. Here, work is always a race against time: unlike opera, where the schedule is set at the beginning of the season, theatre productions allow for constant changes up until the last moment. On average, there are six weeks to transform sketches into stage-ready garments. And yet, despite the rush, the atmosphere remains calm and collaborative. Last August, for example, the team was already working on the costumes for&nbsp;<em>Goodbye, Berlin<\/em>&nbsp;by Constanza Macras, scheduled to premiere in October.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even with a rich historical wardrobe \u2013 overseen by Ulrike K\u00f6hler and her assistant Jasmina Knitter \u2013&nbsp;<strong>80% of the costumes are still created from scratch for each new production<\/strong>. \u201cIf the work were outsourced,\u201d K\u00f6hler explains, \u201cthe proportions would probably be reversed: 80% purchased, 10% newly made, and 10% taken from reserves.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the work doesn\u2019t stop with creation. There is the&nbsp;<em>Ankleide<\/em>, the department where, every evening, costumes are cleaned of sweat, blood (real and fake), vomit, excrement, foam, and all the other substances that the Volksb\u00fchne\u2019s conceptual theatre requires. It may not be the most glamorous job, but it is indispensable for the show to go on. As Mina Fichte,&nbsp;<em>Gewandmeisterin<\/em>&nbsp;of the women\u2019s wardrobe, reminds us: \u201cMany people are involved. Many are essential to the system.&nbsp;<strong>And none can exist without the others.<\/strong>\u201d<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong><strong><strong>Fashion: Professions in Transformation<\/strong><\/strong><\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Discover the&nbsp;<a href=\"https:\/\/www.fondazionemcube.it\/en\/doppia-zip\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>video talks<\/strong><\/a>&nbsp;by Fondazione M-Cube, starting with fashion and then gliding into many other worlds of Modern Mythology!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coming this September: new episodes of&nbsp;<\/strong><em><strong>Doppia Zip<\/strong><\/em><strong>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.fondazionemcube.it\/en\/doppia-zip\/\" target=\"_blank\" rel=\"noreferrer noopener\">Double Zip<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>curated by Grita<\/em><br><em>filming and editing by Simona Rapisarda<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Artisanal Know-How<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Fashion designer and pattern maker&nbsp;<a href=\"https:\/\/www.fondazionemcube.it\/en\/i-nostri-docenti\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Claudine Vincent<\/strong><\/a>&nbsp;tells us about the \u201cinvisible\u201d professions behind every garment and accessory.<br><strong>Why is technical work not valued as much as creative work?<\/strong><br>Fashion is a collective craft in constant evolution, which is why our conversation naturally turned to sustainability and upcycling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.fondazionemcube.it\/en\/doppia-zip\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Follow us so you don\u2019t miss the next episodes!<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Ep.03 Il saper fare artigianale - Doppia Zip\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/SHklRTI1euo?start=32&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.fondazionemcube.it\/en\/fha\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover the&nbsp;<strong>FASHION HERITAGE ACADEMY<br><\/strong>300 hours of advanced training for professional<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1280\" data-id=\"1062\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Cinema_Teatro_Procosplay_poster_professionisti.png\" alt=\"\" class=\"wp-image-1062\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Cinema_Teatro_Procosplay_poster_professionisti.png 1024w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Cinema_Teatro_Procosplay_poster_professionisti-720x900.png 720w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Cinema_Teatro_Procosplay_poster_professionisti-768x960.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1280\" data-id=\"1059\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Digital_Fashion_poster_professionisti.png\" alt=\"\" class=\"wp-image-1059\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Digital_Fashion_poster_professionisti.png 1024w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Digital_Fashion_poster_professionisti-720x900.png 720w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/03\/Digital_Fashion_poster_professionisti-768x960.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Contact &amp; Info<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"&#x6d;&#x61;&#x69;&#108;&#116;o:&#x65;&#x64;&#x75;&#99;&#97;ti&#x6f;&#x6e;&#x61;&#108;&#64;fo&#x6e;&#x64;&#x61;&#122;&#105;on&#x65;&#x6d;&#x63;&#117;&#98;e&#46;&#x69;&#x74;\"><strong>&#x65;&#100;&#x75;&#99;a&#x74;&#105;o&#x6e;&#97;&#x6c;&#x40;f&#x6f;&#110;d&#x61;&#122;&#x69;&#x6f;n&#x65;&#109;c&#x75;&#98;e&#x2e;&#105;&#x74;<\/strong><\/a><br><strong>Secretariat<\/strong>&nbsp;+39 392.6328942 \/\/ Mon to Fri \u2013 14.00-16.00<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong><strong><strong>Fashion on the Big Screen: <strong>American Gigolo<\/strong><\/strong><\/strong><em> <\/em><\/strong><\/strong>&#8211; <em>curated by Elena Maria Casella<\/em><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\" id=\"american-gigolo-article\">The news of Giorgio Armani\u2019s passing has marked the end of an era &#8211; not only for fashion, but for that shared cultural imagination in which his style became a universal language. Among the many images he leaves behind, one belongs more to cinema than to the catwalk: Richard Gere opening a wardrobe in&nbsp;<em>American Gigolo<\/em>&nbsp;(1980), carefully browsing through Armani jackets and shirts (<em>American Gigolo \u2013 Matching Shirts &amp; Ties<\/em>). In this simple yet magnetic scene, a myth takes shape:<strong>&nbsp;the birth of the \u201cArmani man,\u201d an icon of effortless, sophisticated, and sensual elegance<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"American Gigolo - Matching Shirts &amp; Ties\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/MtFGzOAUzB4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Armani\u2019s arrival in Hollywood with&nbsp;<em>American Gigolo<\/em>, directed by Paul Schrader (<em>trailer here: American Gigolo \u2013 Trailer<\/em>), was not merely a lucky episode of product placement. It was the sign of a profound change in the visual language of both fashion and cinema. At the dawn of the 1980s, Western society was entering a decade defined by individualism, image worship, and new forms of consumerism. Fashion stood at the very center of this transformation:&nbsp;<strong>clothing became a declaration of identity, a symbol of belonging<\/strong>&nbsp;to a certain status and community, and&nbsp;<strong>a tool for social affirmation<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"American Gigolo - Trailer\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/NTavf-5Mdpo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Armani\u2019s style\u2014defined by clean lines and neutral tones such as blue, sand, and gray\u2014fit perfectly within this landscape.<\/strong>&nbsp;Elegant yet restrained, refined yet discreet, it stood in stark contrast to the chromatic excess and flamboyant tailoring of the 1970s. His encounter with cinema was a natural one: Hollywood needed new codes to portray contemporary masculinity, and Armani provided them with clarity. In&nbsp;<em>American Gigolo<\/em>,&nbsp;<strong>Richard Gere became the face that embodied this aesthetic<\/strong>: the suits, the lightness of the fabrics, the purity of the lines all helped define the character of Julian Kay. On screen, we do not see a street-level gigolo but a professional navigating the upper echelons of society. The audience understands this not so much through dialogue, but through the suit itself,&nbsp;<strong>an emblem of a decade that would elevate appearance and self-care to the level of a true religion<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is no coincidence that those same years saw the rise of the first supermodels and an obsessive attention to the body and luxury brands. If Gere and Armani embodied the new face of masculinity, co-star Lauren Hutton represented its feminine counterpart. Already an established actress and model, a glamour icon of the time, her presence tied the film directly to the fashion world. She was dressed by Bottega Veneta\u2014another pillar of Italian style, already synonymous with refinement and sophisticated craftsmanship. The clutch she carries throughout the film becomes an iconic accessory, perfectly expressing the idea of&nbsp;<strong>\u201cquiet luxury\u201d<\/strong>: no visible logos, no ostentation, only the unmistakable woven leather, which more than forty years later still dominates catwalks and celebrity wardrobes.&nbsp;<strong>Proof that fashion constantly reinvents itself.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Armani and Gere on one side,&nbsp;<strong>Bottega Veneta<\/strong>&nbsp;and&nbsp;<strong>Hutton<\/strong>&nbsp;on the other. Two poles, narrating male and female elegance yet united by the same vision of style. Together, they projected an image of aesthetic modernity that&nbsp;<strong>launched American cinema into dialogue with Italian fashion<\/strong>, an artistic collaboration that would shape the years to come.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even today, in environments such as&nbsp;<strong>Wall Street,<\/strong>&nbsp;a sort of dress code still persists, built on the \u201cmust-have\u201d status of certain iconic garments\u2014markers of the highest economic achievement:&nbsp;<strong>an Armani suit and Gucci loafers remain essential<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We bid farewell to Giorgio Armani not only as a designer but as a visionary.<\/strong><br>His work will forever remain a point of reference, and if, as he once said, \u201celegance is not about being noticed, but about being remembered,\u201d we can certainly affirm that he achieved exactly that.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong><strong><strong>MiniMyths<\/strong><\/strong><em> <\/em><\/strong><\/strong>&#8211; <em>in collaboration with Scuola Internazionale Comics<\/em><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1550\" height=\"582\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-09-30-alle-23.27.24.png\" alt=\"Logo rassegna corti animati MiniMyths\" class=\"wp-image-2829\" style=\"width:292px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-09-30-alle-23.27.24.png 1550w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-09-30-alle-23.27.24-900x338.png 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-09-30-alle-23.27.24-768x288.png 768w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-09-30-alle-23.27.24-1536x577.png 1536w\" sizes=\"auto, (max-width: 1550px) 100vw, 1550px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"Triangle-article\"><em>in collaboration with Scuola Internazionale Comics (Turin, Italy)<br><br><\/em>After an extraordinary year together with the students and teachers of the International School of Comics\u2026 we are thrilled to present our new series:&nbsp;<strong>MiniMyths!<\/strong> One short film every week, just for you\u2026 to discover together that Mythology is still alive today\u2014and that every day, we\u2019re building new pieces of it ourselves.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"Triangle-article\"><strong>Picture Perfect Future<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>by Fiammetta Camattari<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"01.Picture Perfect Future - MiniMyths\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/vDGqbD7e_Uc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"159\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/logo-scuolacomics.png\" alt=\"\" class=\"wp-image-2832\" style=\"width:292px;height:auto\"\/><\/figure>\n<\/div><\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong><strong>FMC \/\/ September 2025. <strong>Results and Ongoing Projects<\/strong><\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><strong>NEW FORMATS FOR YOU<\/strong><br>Coming soon\u2026 the irreverent magazine&nbsp;<strong>\u201cLETTERALMENTE\u201d<\/strong>&nbsp;(curated by Annarita Clemente).<br>And more: a&nbsp;<strong>COSPLAY magazine<\/strong>&nbsp;with Angela De Marco, a&nbsp;<strong>FILM SERIES<\/strong>&nbsp;with Nicolas Casari, and a&nbsp;<strong>PODCAST<\/strong>&nbsp;with Giorgia Casari\u2014sharing real-life stories, breaking down prejudices, and finding the courage to open up about all aspects of human experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESEARCH &amp; INNOVATION<br><\/strong>Fondazione M-Cube\u2019s research continues in collaboration with the&nbsp;<strong>New York Institute of Technology (USA), Auckland University of Technology (NZ), HTW-Berlin (DE),<\/strong>&nbsp;and the&nbsp;<strong>Universidade Aberta (Lisbon, Algarve \u2013 PT).<br><\/strong>We are exploring how Modern Mythology permeates and impacts: urban spaces (<em>\u201cMyth Cities\u201d<\/em>\u2014a first chapter was presented at&nbsp;<strong>KUI 2025<\/strong>&nbsp;at the Kulturforum in Berlin).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026the&nbsp;<strong>food world<\/strong>&nbsp;(think of Coca-Cola or Nutella), the way we dress and design clothes (we still wear garments like&nbsp;<strong>jeans\u2014born in the late 19th Century<\/strong>), and even how to imagine&nbsp;<strong>new forms of protection for artists\u2019 Intellectual Property<\/strong>.<br>There\u2019s still much to discover, understand, and share with all of you!<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-2cb11385\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-8cfa4399\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"753\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/KUI_logo.jpg\" alt=\"\" class=\"wp-image-2842\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/KUI_logo.jpg 1200w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/KUI_logo-900x565.jpg 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/10\/KUI_logo-768x482.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-7cd0f787\" class=\"wp-block-themeisle-blocks-advanced-column\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/KUI_masiero_sgrinzatto_zilio.png\" alt=\"\" class=\"wp-image-3070\" style=\"width:365px;height:auto\" srcset=\"https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/KUI_masiero_sgrinzatto_zilio.png 1080w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/KUI_masiero_sgrinzatto_zilio-900x900.png 900w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/KUI_masiero_sgrinzatto_zilio-500x500.png 500w, https:\/\/www.fondazionemcube.it\/wp-content\/uploads\/2025\/11\/KUI_masiero_sgrinzatto_zilio-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>EU &amp; INTERNATIONAL PROJECTS<br><\/strong>Currently in submission:&nbsp;<strong>two new projects in response to the latest Horizon calls<\/strong>, developed in collaboration with 40 partners across Europe, the USA, and New Zealand.<br>Meanwhile, we\u2019re also awaiting evaluations for&nbsp;<strong>proposals submitted in the field of music<\/strong>.<\/p>\n<\/div><\/details>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>09.2025<\/p>\n","protected":false},"author":2,"featured_media":3062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[309],"tags":[322,320,89,208,321,318,319,48],"class_list":["post-3712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter","tag-american-gigolo","tag-costumista","tag-fashion","tag-fashion-heritage-academy","tag-sapere-artigianale","tag-status-qust","tag-the-myth-of-superheroes","tag-unito"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- 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