Our Artists: Piero Tosi

I have learned to live with my curiosity. It has driven me to explore, to push beyond limits, to experiment. My interest in visual communication has been a constant throughout my life; I have used it as a hobby, studied it, deepened my knowledge through photography and art, and ultimately, it became my profession.
What I love most about my job is the need to understand what I have to communicate. It’s stimulating; it forces me to keep learning.
Communication is the final stage of a process that begins with understanding. Before I can articulate any thought, I want to discover the context, immerse myself in it, and experience it firsthand.
Throughout my career, I have had the opportunity to work as a graphic designer and Art Director across various industries, putting my creativity at the service of companies and projects of all kinds. I have overseen the coordinated image of numerous brands, helping shape their visual identity.

The logo of the Fashion Heritage Academy is a tribute to the city of Turin. Inspired by the monument to the Fréjus Tunnel, designed in 1879 by Marcello Panissera di Veglio, it features at the top a winged Genius triumphing over the defeated Titans, an allegory of the victory of reason, creativity, and human ingenuity over chaos and brute force.

The Fashion Heritage Academy was born at a historical moment when fashion, and especially the survival of Italian know-how, are at the center of a necessary process of discussion and renewal. The Genius looks back to the past to envision the future, and its turquoise-framed eye becomes a glam note, reminding us that fashion is also about transgression and revolution.