The major exhibition revealing the ancient roots of modern superheroes On 8 May 2026, at the Castello di Novara, we present SUPERHEROES. The Origin of the Myth, our new exhibition… Read More »SUPERHEROES. The Origins of the Myth arrives in Novara
On Monday, April 20 at 6:30 PM, we present:Modern Mythology: Superpowers to Rediscover Cultureat OGR Torino (Italy). We will explore the evolution of the popular imagination – from animation to… Read More »Fabrizio Modina @OGR Talks
We gave a voice to Gen Z to tell the story of life, desires, and fears in our time. In a world where, as sociologists tell us, even a five-year… Read More »Ready with a brand-new magazine. Literally.
by Fabrizio Modina In a recent and rather unsettling statement, Luca de Meo — the new CEO of the Kering Group, a businessman pulled from the automotive sector to balance… Read More »Fewer Managers, more Designers
WIG-UP is coming! If you’re a cosplayer, you know exactly what it means to create a wig that faithfully replicates your character’s hairstyle.And above all — whatever its shape may… Read More »WIG-UP! create Your Own Cosplay Wig – Our New Professional Workshop
Tattoos open windows into cultural and social worlds, enabling us to see the history of humanity through the skin itself.They are markers of belonging and difference, can represent life narratives… Read More »Listen, listen, listen. Dialogue and learn
by Fabrizio Modina In the current “narrative” of brands — a term now as overused as heritage — there exists only one image, a one-way direction, that portrays fashion of the past… Read More »Who Decided That Fashion Has to Be a Luxury?
Starting Friday, February 13, we begin studying at the M-Cube Foundation!We’ll be taking part in a course on “Citizen Science in Global Health”, organized by the UNITA network as part… Read More »With the SPHERE project, we study Citizen Science
Today marks the start of the M-Cube Foundation’s journey to find the couturiers of the future. Over the coming weeks, we will be meeting students in schools across Piedmont to… Read More »Let’s talk about Fashion… with students!
We’re excited to announce that NEEEU GmbH, our partner in the GLEAM Project will be attending UnitedXR Europe, from December 8 to 10! Come visit our booth to say hi… Read More »FMC @UnitedXR Europe
By Fabrizio Modina In the current narrative of fashion brands — a term now as overused as “heritage” — there exists only one image, a one-way vision that portrays both… Read More »Who decided that fashion has to be a luxury?
As part of the See the Invisible exhibition programme, on 30 November, the M-Cube Foundation (FMC) will bring Draw the Invisible to the Auckland University of Technology (AUT) — a… Read More »Our new workshop: ‘Draw the Invisible’
The Auckland University of Technology (AUT) is hosting our exhibition DEMO See the Invisible, an exploration of the unseen dimensions of cities — their myths, memories, and metaphors. Throughout history,… Read More »Auckland University of Technology hosts the exhibit ‘See the Invisible’
From November 19 to 21, we will be in Córdoba, Argentina, for SiGradi 2025 – Meta Responsive Approaches, to present our research work: See the Invisible: Using Generative AI to… Read More »FMC @SiGradi 2025, Argentina
di Fabrizio Modina Là fuori, nel mondo “reale”, tra i maschi alfa che non si curano certo della differenza tra il turchese e il ceruleo, si gioca al “Fantacalcio”, curiosa… Read More »Il Fantamoda
From October 22, 2025Archäologisches Museum Hamburg The M-Cube Foundation inaugurates its new exhibition “Myth of Superheroes” at the Archäologisches Museum Hamburg.The journey that began in San Diego and reached the… Read More »From Hercules to Superman, the new exhibition in Hamburg
by Emanuela Zilio Today I take you to Berlin, into the beating heart of the Volksbühne. Here, far from the spotlight, 47 artisans work tirelessly to bring to life the… Read More »Behind the scenes
Only industry historians have noticed that French fashion has been dead for at least a decade, as its corpse continues to be on display, festively embalmed with feathers and sequins.… Read More »D&G and the love for Italy
The news spread around the globe as if it were an alien invasion: Anna Wintour is stepping down. The super-mega director of Vogue America announced that she has left her… Read More »Bye bye Anna…
For some time now, industry insiders have (finally) started to ask whether the key role in fashion design today still belongs to creatives – or whether it’s now the managers… Read More »A matter of bags!
The project See the Invisible and its related exhibition will debut with the first prototype at the Kulturforum in Berlin, on September 25–26, during KUI 2025, the XXII Conference on… Read More »see the invisible @KULTURFORUM Berlin
In May, our fashion conversations often landed on the MET Gala in New York, on Anna Wintour and Vogue. We talked about Sabrina Carpenter in her Louis Vuitton look, and Rihanna, who announced her pregnancy… Read More »Fashion, bodies and relationships
With the advent of ready-to-wear, around the 1960s, the tailoring workers of Turin and Piedmont in general began a conversion on an industrial level, moving from made-to-measure to mass production.… Read More »Working in the Fashion Market. Connecting with companies in the Piedmont region
Our collaborator and artist Chiara Masiero Sgrinzatto is in Linz these days, on the occasion of ARS ELECTRONICA, for the presentation of her work as part of the project: EGON… Read More »Egon Schiele, a Personal Encounter at ARS ELECTRONICA
Registrations are now open for the workshop Modern Mythology and Communication Design at UNITO – Department of Humanities / Degree Program in Communication Studies.The M-Cube Foundation offers two modules: The… Read More »Our new course in Modern Mythology & Communication Design @UNITO
FASHION HERITAGE ACADEMY – Turin (Italy)Centro Piero della FrancescaCorso Svizzera, 185 bis Tuesday 9th September 2025Session #3 // 2 pm – 5 pm Become a Game Tester!Join us in trying… Read More »STATUS QUⒺST, last workshop in Torino
MART – RoveretoCorso Bettini, 43, 38068 Rovereto TN Monday, September 8, 2025 Session #1 // 10:00 am – 1:00 pmSession #2 // 2:00 pm – 5:00 pm Become a game… Read More »STATUS QUⒺST, two new workshops @MART in Rovereto
Turin Fashion Week is here! On July 1st, we’ll be at Green Pea to engage with stakeholders from the fashion industry, while on July 3rd, Fabrizio Modina will highlight the… Read More »The Fashion Heritage Academy and the Turin Fashion Week
DOUBLE ZIP is the new format from Fondazione M-Cube, in collaboration with the Fashion Heritage Academy. The zipper is an often-overlooked element in the world of fashion, despite being an… Read More »Double Zip: fashion between provocations and doubts, trends and pop images
We spent last week with Breakdown Tours at the Pannonia Fields, in Nickelsdorf, Austria, at NOVA ROCK – surrounded by hard rock and heavy metal music, towering wind turbines, and… Read More »Four days at NOVA ROCK, immersed in metal fashion
“Before we even speak, we dress. Fashion is our first form of communication.”From this awareness comes Red Velvet talks, the new format by Fondazione M-Cube, curated by Elena Maria Casella… Read More »Red Velvet Talks: Fashion narrated through culture, imagination, and desire
Time for a new test!On June 17th, we’ll be at the National Cinema Museum in Turin, together with a delegation from the blind and visually impaired community, to continue developing… Read More »FMC with the Museo del Cinema, Inventivio and blind communities for the new test of GLEAM
On 31 May, from 10 to 12 a.m., we will be with the AppenninOpenAir project at PICCOLI COMUNI, GRANDI VISIONI, as part of the Festival dei Cammini d’Italia to talk… Read More »Urban and rural regeneration with AppeninOpenAir at the Festival dei Cammini d’Italia
On June 21st, together with its partner NEEEU GmbH, a Berlin-based software house specializing in video game development, we will be attending SightCity in Frankfurt, the world’s largest trade fair… Read More »FMC with NEEEU @SightCity in Frankfurt
At the Vapriikkii Museum in Tampere, Finland, the second stage of the exhibition from the Comic-Con Museum in San Diego, USA, opens on May 29th. A hyper-dynamic and super-pop journey… Read More »FMC in Tampere (Finland) Superheroes – From Antiquity to Contemporary
Creating a (video)game accessible to blind or visually impaired individuals is not just a technical challenge—for FMC, it is a concrete action toward full inclusion. GLEAM aims to show that… Read More »Explore without sight – workshop #2
Nearly fifty years after the release of the first feature film, the cinematic saga created by George Lucas has transcended the boundaries of the big screen to become a mass… Read More »Star Wars’ Fashion
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The M-Cube Foundation constantly explores new forms of art where culture and technology converge to create or reveal new meanings.In April 2025, it visited Mercer Labs and its Museum of… Read More »STORIES FROM NYC & Berlin / Mercer Labs & The Dark Rooms
The Whitney Museum of American Art, designed by architect Renzo Piano and located between the High Line and the Hudson River, houses one of the largest permanent collections of modern… Read More »STORIES :: NYC / All the Colors at the Core
Stepping into Grand Central Terminal is like stepping into a movie—or a comic book, or a video game.A setting of great importance and often a symbol of New York’s beating… Read More »STORIES :: NYC / Grand Central Terminal, film, comics & games
By “generative art” we mean “any artistic practice in which the artist uses a system—a set of natural language rules, a computer program, a machine, or another procedural invention—that is… Read More »Generative Art, AI as new Myth?
Having lunch — or even just grabbing a drink — at the Lexington Candy Shop, in the heart of Manhattan’s Upper East Side, feels like stepping back in time and… Read More »STORIES :: NYC / Lexington Candy Shop: An Iconic Journey Through Time
The Metropolitan Museum of Art never ceases to surprise, offering precious gems both through its vast permanent collection and its always compelling temporary exhibitions. Three particular highlights were gathered by… Read More »STORIES :: NYC / Mythical Gems from the Metropolitan Museum of Art
The Fashion Heritage Academy awaits you to introduce its teachers and courses on 23 April at 5.30 p.m. at the Centro della Francesca in Turin. Contacts & info SecretariatPiero della… Read More »Fashion Heritage Academy, 23.04 at 17.30 open day #1
The opening of the new Printemps at 1 Wall Street marks the brand’s ambition to continue being a global icon in high fashion. Printemps New York finds its home in… Read More »STORIES :: NYC / Printemps New York – Iconic Luxury Fashion & Architecture
That Peggy Guggenheim is an iconic figure is well known. The many venues of the Foundation that bears her name have also become iconic, thanks to the visions of architects… Read More »STORIES :: NYC / Jeans that could shape a better citizen
The See the Invisible project focuses on the interaction between reality and myth in cities such as London, Paris, Rome, Tokyo, New York, and Venice—places whose charm and iconic status… Read More »PROJECT // See the Invisible
At MoMA NY, the M-Cube Foundation confronts objects that have become myth, in the temporary exhibition: Pirouette. Turning Points in Design. Design is a fundamental element of life, useful in… Read More »STORIES :: NYC / M-Cube Foundation meets Design turned myth at MoMA
On 7 February at 3.00 p.m., the M-Cube Foundation will be at the BOOMing Contemporary Art Show, at Palazzo Isolani in Bologna, starring in the talk The art of fashion:… Read More »The new Fashion Heritage Academy at BOOMing
