With the advent of ready-to-wear, around the 1960s, the tailoring workers of Turin and Piedmont in general began a conversion on an industrial level, moving from made-to-measure to mass production.
In this particularly happy scenario for the sector, Piedmont at that time confirmed its excellence in textiles with an extensive map that touched on the Biella wool mills, the Chieri cotton mills (from where a particular raw fabric exported to the United States under the name of ‘jeans’) and the Alba area, with the birth of the Miroglio company. The creation of Facis, a company dedicated to mass-produced men’s clothing, later expanded into the colossal Gruppo Finanziario Tessile (GFT), brought Piedmont to the top of Italian fashion manufacturing.