The opening of the new Printemps at 1 Wall Street marks the brand’s ambition to continue being a global icon in high fashion. Printemps New York finds its home in a magnificent building constructed 50 years ago, now redesigned inside by architect and designer Laura Gonzalez.
Paris meets New York, and fashion meets Modern Mythology. A clear example is the Coperni pop-up collection, inspired by the timeless allure of Disney princesses and the strength of its beloved characters. The collection celebrates Disney’s enduring impact on pop culture.
In the concept store, the Red Room, designed in Art Deco style by Hildreth Meière, welcomes visitors with soaring ceilings and red-and-gold mosaic tiles lining the walls and ceiling. Inside, the magical Printemps shoe forest features a 15-foot-high canopy of white cut-metal leaves, evoking delicate lace.
In the garçonnière, among pink moiré wallpaper, monochrome textures, soft pink drapes, and pastel frescoes, a curated selection of new and vintage menswear is displayed, illuminated by oversized chandeliers resembling cascading feathers.
Rich in old-world charm, the Printemps apothecary showcases iconic French fragrance houses and bold newcomers aiming to redefine perfume through cutting-edge technologies. Meanwhile, in the salle de bain, set in a backdrop of luxurious marble, visitors can explore makeup, discover innovative techniques, and experience exclusive treatments with the best—mainly French—beauty brands.
Highlights also include a sculptural bar by Brooklyn artist William Coggin and a playroom—a multicolored marble space dedicated to playful fashion, offering themed apparel and sneakers.
